ANNURCATIN™ Shampoo - 525ml

MOEV ANNURCATIN™ Shampoo is a Korean scalp and hair-strengthening shampoo designed for frequent shedding, weak or thinning-looking strands, excess sebum and scalp discomfort. The formula contains 20,000ppm Annurcatin™ together with Caffeine, Biotin, Niacinamide and 22 amino acids to support scalp health, hair strength, elasticity and fuller-looking hair. Climbazole provides additional scalp-cleansing support, while Glycerin and a xylitol-derived moisture complex help maintain hydration and comfort. The shampoo creates a rich lather that removes excess oil and buildup while helping hair feel cleaner, smoother, less frizzy and more manageable.

• 20,000ppm Annurcatin™ Care: MOEV's proprietary complex provides targeted scalp and root-focused care for weak and thinning-looking hair.
• Helps Reduce Visible Hair Shedding: Designed for customers experiencing frequent hair fall and hair that feels weaker at the roots.
• Supports Fuller-Looking Hair: Regular scalp and root care helps maintain stronger, healthier and more voluminous-looking hair.
• Caffeine Scalp Care: Provides targeted conditioning support for the scalp and weakened-looking roots.
• Biotin Hair Support: Helps maintain healthy-looking, resilient hair as part of the formula's strengthening complex.
• 22-Amino-Acid Complex: Extensive amino-acid blend helps condition the hair and support elasticity, resilience and softness.
• Excess Sebum Care: Thorough cleansing helps remove scalp oil and buildup for fresher, lighter-feeling roots.
• Helps Scalp Discomfort: Scalp-focused ingredients help maintain a cleaner and more comfortable scalp environment.
• Improves Hair Manageability: Conditioning ingredients help reduce roughness and leave hair feeling smoother and easier to manage.
• Helps Frizz & Shine: Regular use helps hair appear smoother, healthier and more polished after washing.

1. Annurcatin™ 20,000ppm: MOEV's proprietary hair-care complex centered around Annurca Apple, designed to support scalp and hair-root health while helping hair appear stronger and fuller.
2. Apple Extract: Provides antioxidant-rich botanical care and forms an important component of the Annurcatin™ concept for stronger and healthier-looking hair.
3. Caffeine: Provides scalp-conditioning care and is included in the formula to support weakened roots and hair affected by visible shedding.
4. Biotin: Vitamin B7 that provides conditioning support for the scalp and hair and helps maintain strong, healthy-looking strands.
5. Niacinamide: Vitamin B3 that helps support the scalp barrier and maintain a healthier, more balanced scalp environment.
6. Glycine: An amino acid that helps condition the hair and support softness and resilience.
7. Glutamic Acid: Provides amino-acid-based conditioning care and helps support the feel of healthy hair.
8. Glutamine: Helps contribute to the formula's extensive amino-acid conditioning complex.
9. Lysine: An amino acid that provides hair-conditioning support and helps maintain resilient-feeling strands.
10. Leucine: Provides additional amino-acid-based care for stronger and healthier-looking hair.
11. Methionine: A sulfur-containing amino acid that helps support the structural conditioning of the hair fibre.
12. Cysteine: An amino acid naturally associated with keratin structure that helps provide strengthening and conditioning care.
13. Arginine: Provides scalp and hair-conditioning support while helping maintain moisture and softness.
14. Proline: Helps support the hair's conditioned feel and contributes to the formula's 22-amino-acid complex.
15. Glycerin: A humectant that attracts moisture and helps maintain scalp and hair hydration.
16. Xylitylglucoside: A moisture-supporting ingredient that helps improve hydration and reduce an overly dry scalp feel.
17. Anhydroxylitol: Works within the xylitol-derived moisture complex to support hydration and scalp comfort.
18. Xylitol: A humectant that helps maintain moisture and a comfortable scalp environment.
19. Climbazole: A scalp-care ingredient that helps maintain a cleaner and more balanced scalp environment.
20. Fucus Vesiculosus Extract: Bladderwrack seaweed extract that provides mineral-rich botanical conditioning and antioxidant support.
21. Polyquaternium-10: A conditioning polymer that helps reduce roughness, improve combability and leave hair feeling smoother after cleansing.

This is a summary of the product’s key ingredients and is not the complete ingredient list. Product formulations may be updated, so please refer to the packaging for the latest full ingredient list.

Thoroughly wet the scalp and hair with lukewarm water.

Apply an appropriate amount of shampoo directly to the scalp and hair.

Massage gently using the fingertips in circular motions to create a rich lather, concentrating on the scalp and roots.

Allow the lather to remain on the scalp for approximately 30–60 seconds before rinsing thoroughly with lukewarm water.

Repeat the cleansing step if the scalp has heavy oil, styling-product buildup or has not been washed for several days.

MOEV states that the shampoo can be used once daily. Adjust frequency according to scalp condition and hair type.

Avoid direct contact with the eyes. If contact occurs, rinse immediately and thoroughly with clean water.

Follow with conditioner or hair treatment through the lengths and ends if additional softness or moisture is needed.